It is three months since Elon Musk swept into Twitter's San Francisco headquarters - and the corporate has barely been out of the headlines. Now we have talked loads about his opinions about the social network and a few of his extra controversial business choices, reminiscent of laying off 50% of the workforce, but less about how using the platform day-to-day has changed for its 237 million monthly energetic customers. The most recent change seems to be Twitter suspending entry to its API, which is what different platforms use to speak with it. So if, for example, you are using a social media manager to view your account moderately than the Twitter app or web site, you may find that Twitter is at present not working with it. It's unclear whether or not the transfer was deliberate, although many experts consider it was. Twitter has not made an official announcement about it but, but well-liked apps which seem to be struggling embrace Tweetbot, Fenix and Twitterific. Perhaps the most obvious change has been the order in which people see tweets that seem on their timeline. A new tab invitations you to decide on between the newest tweets from individuals you observe, and tweets really helpful by Twitter. If you're utilizing the platform on an iPhone you will notice two columns at the highest, "for you" and "following" - in case you are on an Android device you must hit a star icon on the top right-hand facet of the display screen. The issue is that many customers did not discover this, or didn't realise that the app appears to default back to Twitter's curated "for you" feed now and again. There have been complaints that this feed is filled with Twitter's suggestions, and interactions between individuals you follow and folks you have no idea, slightly than content material you might have chosen to observe in the primary place. Twitter consumer informed me. Mr Musk began with some high-profile accounts which had been banned underneath the previous regime for violating Twitter's rules. After a couple of false begins, Twitter's subscription service Twitter Blue rolled out at the tip of November. The $8/$11 (£6.50/£9) month-to-month payment guarantees entry to bonus features together with an edit button, boosted visibility and fewer advertisements. Anecdotally it seems to be prefer it has attracted an affordable variety of subscribers however not hundreds - though as ever there was no official news released about its success to date. Twitter's "blue tick", now the signal of a subscriber, was once a logo of a verified account. It was awarded by Twitter itself to the account of hand-picked celebrities, journalists and manufacturers to point that they were not fakes. Those who acquired a blue tick under the previous regime still have them, together with a message explaining that it's a "legacy" and "might or might not be notable". So seeing a blue tick next to an account doesn't necessarily give that account any badge of authority. It has been replaced by a gold or silver tick for brands and authorities figures - so Coca-Cola is now gold, with an explainer saying that it is an "official enterprise", whereas the account of Rishi Sunak, the UK's prime minister now has a silver badge. The actual fact is that with or with out Mr Musk, Twitter had to alter. Its consumer numbers and income from adverts had languished for a very long time, while rival social networks sprung up and enjoyed explosive development. Twitter is known for being small however influential - but this was not translating into revenue. Mr Musk is "a master of PR and spin and innovation and creativity", mentioned social media professional Matt Navarra. He just isn't afraid of controversy or of ripping up the rule e book. But will his revolutionary ways reverse the fortunes of this ailing firm, which he says was dropping $4m per day when he took over? It is troublesome to inform, because Twitter is cagey about its metrics. It's a privately-owned company now, and so it's entitled to be. But new advertisers don't look like flocking to the location, customers are complaining in regards to the changes to the best way in which their accounts are displayed and the recent API alteration has upset developers, a neighborhood which Twitter wants onside to help it grow. Mr Navarra of his own consumer experience of partaking with 150,000 followers. You may observe Zoe Kleinman on Twitter @zsk, external. Twitter customers bounce to Mastodon - but what is it?