It's three months since Elon Musk swept into Twitter's San Francisco headquarters - and the company has barely been out of the headlines. Now we have talked too much about his opinions concerning the social community and a few of his extra controversial business selections, akin to laying off 50% of the workforce, however less about how utilizing the platform day-to-day has changed for its 237 million month-to-month lively users. The newest change seems to be Twitter suspending entry to its API, which is what other platforms use to communicate with it. So if, for example, you're using a social media manager to view your account relatively than the Twitter app or web site, you might discover that Twitter is presently not working with it. It's unclear whether the transfer was deliberate, although many specialists imagine it was. Twitter has not made an official announcement about it yet, but common apps which seem to be struggling embody Tweetbot, Fenix and Twitterific. Perhaps the obvious change has been the order in which people see tweets that appear on their timeline. A brand new tab invitations you to choose between the newest tweets from individuals you follow, and tweets recommended by Twitter. In case you are utilizing the platform on an iPhone you will note two columns at the top, "for you" and "following" - if you are on an Android gadget you must hit a star icon on the highest right-hand side of the display. The difficulty is that many customers didn't discover this, or didn't realise that the app seems to default back to Twitter's curated "for you" feed from time to time. There have been complaints that this feed is stuffed with Twitter's suggestions, and interactions between people you comply with and other people you have no idea, quite than content material you have chosen to comply with in the first place. Twitter consumer instructed me. Mr Musk started with some high-profile accounts which had been banned under the earlier regime for violating Twitter's rules. After a few false starts, Twitter's subscription service Twitter Blue rolled out at the tip of November. The $8/$11 (£6.50/£9) month-to-month payment promises access to bonus features together with an edit button, boosted visibility and fewer adverts. Anecdotally it seems like it has attracted an affordable variety of subscribers however not loads - though as ever there has been no official news launched about its success to this point. Twitter's "blue tick", now the sign of a subscriber, was an emblem of a verified account. It was awarded by Twitter itself to the account of hand-picked celebrities, journalists and manufacturers to point that they weren't fakes. Those that acquired a blue tick beneath the old regime still have them, along with a message explaining that it's a "legacy" and "could or will not be notable". So seeing a blue tick subsequent to an account doesn't essentially give that account any badge of authority. It has been changed by a gold or silver tick for manufacturers and authorities figures - so Coca-Cola is now gold, with an explainer saying that it is an "official enterprise", whereas the account of Rishi Sunak, the UK's prime minister now has a silver badge. The actual fact is that with or with out Mr Musk, Twitter had to change. Its person numbers and income from ads had languished for a very long time, whereas rival social networks sprung up and enjoyed explosive growth. Twitter is understood for being small however influential - however this was not translating into revenue. Mr Musk is "a master of PR and spin and innovation and creativity", stated social media skilled Matt Navarra. He shouldn't be afraid of controversy or of ripping up the rule ebook. But will his revolutionary techniques reverse the fortunes of this ailing agency, which he says was shedding $4m per day when he took over? It is difficult to tell, because Twitter is cagey about its metrics. It's a privately-owned firm now, and so it's entitled to be. But new advertisers don't look like flocking to the location, customers are complaining about the adjustments to the best way in which their accounts are displayed and the recent API alteration has upset builders, a neighborhood which Twitter needs onside to assist it grow. Mr Navarra of his personal consumer expertise of participating with 150,000 followers. You'll be able to observe Zoe Kleinman on Twitter @zsk, external. Twitter customers leap to Mastodon - but what is it?