It's three months since Elon Musk swept into Twitter's San Francisco headquarters - and the corporate has barely been out of the headlines. We have talked loads about his opinions concerning the social community and some of his more controversial business selections, resembling laying off 50% of the workforce, however less about how using the platform day-to-day has modified for its 237 million monthly lively users. The most recent change seems to be Twitter suspending entry to its API, which is what other platforms use to speak with it. So if, for instance, you are utilizing a social media supervisor to view your account reasonably than the Twitter app or web site, you could discover that Twitter is at present not working with it. It's unclear whether the transfer was deliberate, although many consultants imagine it was. Twitter has not made an official announcement about it yet, however standard apps which appear to be struggling include Tweetbot, Fenix and Twitterific. Perhaps the most obvious change has been the order in which individuals see tweets that appear on their timeline. A new tab invites you to choose between the latest tweets from people you follow, and tweets really helpful by Twitter. If you are utilizing the platform on an iPhone you will see two columns at the highest, "for you" and "following" - if you are on an Android machine it's a must to hit a star icon on the highest right-hand side of the display screen. The problem is that many customers didn't notice this, or did not realise that the app seems to default back to Twitter's curated "for you" feed once in a while. There have been complaints that this feed is filled with Twitter's recommendations, and interactions between individuals you comply with and other people you do not know, rather than content material you've gotten chosen to follow in the first place. Twitter user told me. Mr Musk started with some high-profile accounts which had been banned under the previous regime for violating Twitter's rules. After a number of false starts, Twitter's subscription service Twitter Blue rolled out at the tip of November. The $8/$11 (£6.50/£9) month-to-month payment guarantees entry to bonus options including an edit button, boosted visibility and fewer ads. Anecdotally it appears to be like like it has attracted an affordable variety of subscribers however not hundreds - though as ever there was no official information launched about its success thus far. Twitter's "blue tick", now the signal of a subscriber, was once a symbol of a verified account. It was awarded by Twitter itself to the account of hand-picked celebrities, journalists and brands to point that they weren't fakes. Those who acquired a blue tick underneath the outdated regime still have them, together with a message explaining that it's a "legacy" and "may or may not be notable". So seeing a blue tick next to an account does not necessarily give that account any badge of authority. It has been changed by a gold or silver tick for manufacturers and authorities figures - so Coca-Cola is now gold, with an explainer saying that it's an "official business", while the account of Rishi Sunak, the UK's prime minister now has a silver badge. The fact is that with or without Mr Musk, Twitter had to alter. Its consumer numbers and revenue from adverts had languished for a very long time, whereas rival social networks sprung up and enjoyed explosive progress. Twitter is understood for being small however influential - however this was not translating into profit. Mr Musk is "a grasp of PR and spin and innovation and creativity", stated social media professional Matt Navarra. He isn't afraid of controversy or of ripping up the rule ebook. But will his revolutionary ways reverse the fortunes of this ailing agency, which he says was losing $4m per day when he took over? It is tough to tell, because Twitter is cagey about its metrics. It's a privately-owned firm now, and so it's entitled to be. But new advertisers do not appear to be flocking to the positioning, users are complaining about the adjustments to the way in which by which their accounts are displayed and the current API alteration has upset builders, a group which Twitter wants onside to assist it develop. Mr Navarra of his personal user experience of participating with 150,000 followers. You possibly can observe Zoe Kleinman on Twitter @zsk, exterior. Twitter users leap to Mastodon - however what is it?